​We got real up close and personal with the people at 72andSunny for our intern project.


We created an inter-departmental personality quiz, grounded in 72andSunny culture, that unites people with similar personality types.

At the company presentation we had people take the quiz.

We asked people questions about their 72 workplace habits.

After answering the questions, we assigned them identity markers to remember, like "E" for extrovert.

Those identity markers combined to give everyone a unique 3-part personality type.

We created beautiful posters and stickers for people to rep their personality types!

Even if you've never worked at 72andSunny I promise you'll enjoy the personality descriptions 🙂

Brand: Kennedy Harris
Strategy: Zach Wright
Art Direction: Isabel Queiroz, Maile Sur
Writing: Me