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LUXURY IS WHERE YOU ARE

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INT. REBRANDING A LUXURY ICE CREAM BRAND

 

I'm a strong believer in the importance of diverse voices. Especially when it comes to defining luxury. Luxury not something you become a part of, it is something you find when you’re being decadently yourself.

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So for longstanding luxury ice cream brand, Haagen Dazs, we sought out to take luxury out of the ivory tower, letting young diverse tastemakers define it for themselves.

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In the end, we increased Haagen Dazs brand equi

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"NETFLIX"
"FACEBOOK"

INFLUENCER SOCIAL

We briefed a diverse group of

Gen-Z influencers to share how they define luxury for themselves.

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GIVEBACK

We even pledged $1.5 million to uplift underrepresented voices in creative industries over the next 3 years.

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Brand: Haagen Dazs


Agency: Cartwright

Role: Writer


Collaborators: Chelsea Ceasor
Suzanne Sherwood, Lydia Dunay, Thiago Gripp, Keith Cartwright
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"FACEBOOK"

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"NETFLIX"