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LUXURY IS WHERE YOU ARE

INT. REBRANDING A LUXURY ICE CREAM BRAND

 

I'm a strong believer in the importance of diverse voices. Especially when it comes to defining luxury. Luxury not something you become a part of, it is something you find when you’re being decadently yourself.

So for longstanding luxury ice cream brand, Haagen Dazs, we sought out to take luxury out of the ivory tower, letting young diverse tastemakers define it for themselves.

In the end, we increased Haagen Dazs brand equi

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INFLUENCER SOCIAL

We briefed a diverse group of

Gen-Z influencers to share how they define luxury for themselves.

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GIVEBACK

We even pledged $1.5 million to uplift underrepresented voices in creative industries over the next 3 years.

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Brand: Haagen Dazs


Agency: Cartwright

Role: Writer


Collaborators: Chelsea Ceasor
Suzanne Sherwood, Lydia Dunay, Thiago Gripp, Keith Cartwright

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