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LUXURY IS WHERE YOU ARE
INT. REBRANDING A LUXURY ICE CREAM BRAND
I'm a strong believer in the importance of diverse voices. Especially when it comes to defining luxury. Luxury not something you become a part of, it is something you find when you’re being decadently yourself.
So for longstanding luxury ice cream brand, Haagen Dazs, we sought out to take luxury out of the ivory tower, letting young diverse tastemakers define it for themselves.
In the end, we increased Haagen Dazs brand equi


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INFLUENCER SOCIAL
We briefed a diverse group of
Gen-Z influencers to share how they define luxury for themselves.


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GIVEBACK
We even pledged $1.5 million to uplift underrepresented voices in creative industries over the next 3 years.

Brand: Haagen Dazs
Agency: Cartwright
Role: Writer
Collaborators: Chelsea Ceasor
Suzanne Sherwood, Lydia Dunay, Thiago Gripp, Keith Cartwright
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